[Fwd: Humanscape -- July 2000 issue]

[jayesh shah <bomaaa97@giasbm01.vsnl.net.in>]

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PRINCIPLES & PROFIT
The search for ethical business

www.humanscapeindia.org

For generations, business school students were taught that the
bottomline for business is profits. In India, it was universally
accepted that you couldn't do business without dealing in black money,
without paying bribes. Now, finally, B-school grads are being taught
that profits are a requirement, but not the purpose, of business. Many
corporates today believe they have a
responsibility to the society they function in. And that this
responsibility goes beyond the writing of cheques and corporate
philanthropy. Companies like Chennai-based Alacrity Foundation and Ion
Exchange (India) have demonstrated that it is
possible, even in the corrupt climate of India, to be ethical and
profitable.

World-wide, companies that still don't accept that social and
environmental responsibility must go hand-in-hand with business, are
being forced into compliance by consumer boycotts and positive action
such as Christian Aid's supermarket campaign.

This issue of Humanscape explores the need for ethical business and the
pioneers of ethical business, in India and abroad.




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